How To Choose The Best Franchise For You With Guest Eric Stites, Ep #018

Are you wondering how to find the best franchise for the investment you’re willing to make? Are you looking for an awesome tool to help narrow down your choices? Franchise Business Review is a market research firm that rates and reviews today’s top franchise opportunities. Here to talk with me about finding the right opportunity for you is Franchise Business Review’s CEO, Eric Stites.

Outline of This Episode

[0:35] I introduce Eric Stites: CEO of Franchise Business Review
[5:45] Franchising is a proven concept—but not easy
[8:05] The importance of peer validation
[11:00] Using reviews to understand brand culture
[20:48] How to find success when investing in an emerging brand
[27:46] Things to consider when preparing to buy a franchise
[30:37] How franchises feel about information being published
[35:15] Final words of wisdom and resources from Eric
Franchise Business Review’s Origin Story

Resources & People Mentioned

Dunkin’ Franchise –
Kona Ice –
FirstLight Home Care –
Orangetheory Fitness –
Planet Fitness –

Connect with Eric Stites –
LinkedIn –
Facebook –
Twitter –

Connect With Erik – –
Facebook –
LinkedIn -

Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you’re a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.